Article case studies

Learn about how we've helped our clients to bring awareness and new customers to their business

Expats.cz Staff

Written by Expats.cz Staff Published on (updated on 11.05.2022) Reading time: 4 minutes

Work with our professional journalists to craft a profile, trend piece, or interview with a key member of your organization. Articles appear seamlessly on our site as native content and deliver long-tail exposure and SEO. Our satisfied clients gain increased visibility among our readers while winning new customers, new orders, and real business as a direct result of our cooperation. Curious to know how we can help you, too? Please contact our team for more information.


DIDIT task guru

Our brief: To introduce an English-friendly hands-on task manager to the expat community in the Czech Republic. Together with our client, we created a list of common pain points for foreigners living in Czechia and delivered a problem-solution article. The client was inundated with requests for help and our cooperation helped DIDIT grow its customer base exponentially.

Campaign results

  • 6,514 views of article
  • 861 total clicks to website
  • 70 qualified leads
  • 30 orders

Feedback from the client

"From the first meeting to final execution of everything that we agreed on, the coordination was wonderful, straightforward and easy. The team at Expats.cz know what they are doing and how to help you convert the efforts into sales. Since DIDIT's primary goal is to be available for the expat community in the Czech Republic, working with Expats.cz has been beyond successful and beneficial for us. Thank you Expats.cz!" - Marcela Bělovská, Founder and CEO of DIDIT


MY CLINIC private health clinic

Our brief: To present a brand new health clinic in Prague to our readers. We created a powerful headline, suggesting a solution for a common obstacle among the foreign population living in Czechia, accessing healthcare. We ensured high engagement by positioning the clinic as an "alternative" to traditional Czech healthcare. Our article, an interview with the company's CEO, brought the MY CLINIC new business and was widely shared and commented on via social media.

Campaign results

  • 19,717 views of article
  • 2,105 total clicks to website

Autoškola King driving school

Our brief: Write a well-researched, step-by-step explainer on how to get a driving license in the Czech Republic. The article included valuable information in a format designed to easily help non-Czech-speakers navigate the necessary tests and permits. The client was positioned as an authority in this process and as a result, welcomed many new clients seeking further information about his driving school.

Campaign results

  • 21,338 views of article
  • 1,673 total clicks to website

Feedback from the client

"I would like to thank the Expats.cz team so much for their professionalism. My article and campaign brought many clients immediately!" - Pavel Greiner, Owner at Autoškola King


Boxxi fresh fish e-shop

Our brief: To present this e-shop to our readers, selective consumers accustomed to having access to fresh fish in their home country who miss doing so in landlocked Czechia. We helped the client position themselves among our readers as a fresh, healthy option for conveniently ordering salmon and other delicious fish. The article raised the client's brand profile among the international community and led to many new orders.

Campaign results

  • 8,939 views of article
  • 1,318 total clicks to website

Feedback from the client

"We have to really consider all investments and Expats.cz was definitely a good choice! Not only from point of view of return on investment, but from the client service of the entire team." - Katy Youngová, Co-Partner at Boxxi


Expat Taxes

Our brief: Create a step-by-step how-to guide advising foreigners on how to complete their Czech tax returns. Our client, professional accountants who specialize in assisting the Czech Republic's English-speaking population with the country's stressful tax filing system, included helpful images and clear, simple text. Thanks to the great number of sign-ups to its online service, the client purchased an update for the new tax season.

Campaign results

  • 9,400 views of article
  • 646 total clicks to website

Fondee investment platform

Our brief: Write a thorough explainer article in our signature conversational voice that introduced complicated concepts like ETFs and pre-set financial portfolios for an online investment platform. Our overview included an interview with the founders and covered the history of investing in Czechia. The strong call to action at a moment of rising inflation and financial uncertainty resulted in high engagement for Fondee that helped the start-up break into the local English-speaking market.

Campaign results

  • 4,897 views of article
  • 568 total clicks to website

MACEK.LEGAL services

Our brief: Create a compelling listicle for a law firm specializing in legal services for small business owners, that drove demand for its legal representation. By positioning our clients as a highly authoritative source on the highly effective habits of small companies, we were able to highlight the need for seeking professional guidance as a small business operating in the Czech Republic.

Campaign results

  • 5,724 views of article
  • 510 total clicks to website

Feedback from the client

“We were satisfied with the cooperation with Expats.cz. We prepared two successful articles and raised awareness of our law firm among the expat community. The Expats.cz team is very friendly and helpful and we are looking forward to our next collaboration.” - Mgr. Daniel Macek, CEO, MACEK.LEGAL


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