Beauty without suffering: Effortless salon services for Prague’s international community

From the French “Il faut souffrir pour être belle” to the Czech “Pro krásu se musí trpět,” the adage “one must suffer to be beautiful” translates into many languages. Though increasingly outdated, the idea that beauty is pain has endured across cultures and generations. For expats in Prague who struggle to find high-quality, accessible beauty services, finding a salon that understands their needs can feel like a modern version of this concept.

But why should maintaining your appearance require any discomfort or inconvenience? BIANÔRO Salon was conceived to answer this question: challenging the old adage and relieving beauty-related pain points for Prague’s expat community. 

Nestled in the Smíchov neighborhood, the salon has quickly become a sanctuary for an international clientele who face the common struggles of self-care. BIANÔRO’s focus on comfort, convenience and personalized service creates a welcoming space to enjoy premium beauty and salon services – without the usual hassle of booking multiple appointments across Prague and wasting time traveling between salons. 

In fact, BIANÔRO’s all-in-one approach ensures clients can check off all their beauty and aesthetic needs in a single visit.

Founded by Vasily Klhebnikov and Alena Makuha, who met in London before settling in Prague, BIANÔRO reflects both their shared passion for beauty and an understanding of the expat struggle. Having relocated to Prague five years ago, Vasily and Alena experienced the challenges of navigating local salon services firsthand.

“We know how hard it can be to find someone who really understands what you need,” says Vasily. After Alena’s mentorship with the British Hairdressing Association and training at Vidal Sassoon, the pair built BIANÔRO to bring elevated beauty salon standards and comforts to Prague’s expat community.

Open for just four months, BIANÔRO has already become a sought-after haven for expats and visitors alike. Their goal is simple: to make each appointment easy, efficient and enjoyable. Offering a full range of beauty services – including expert haircuts, color treatments, manicures, pedicures, makeup and brow and eyelash styling – the salon even partners with an on-site aesthetician to offer additional beauty treatments, such as facials and depilation that use high-quality laser equipment, which is more comfortable than waxing. 

Booking beauty treatments can be intimidating when language barriers and unfamiliar systems come into play. At BIANÔRO, everything has been designed with accessibility in mind. The salon’s seamless online booking system, available in both Czech and English, allows clients to review service prices and arrange an appointment within minutes, so there are no surprises or delays. BIANÔRO’s multi-lingual team – fluent in English, Czech, Ukrainian, Russian and more – invites clients to speak in their most familiar language, creating a feeling of ease while eliminating the potential of miscommunication.

A unique concierge service takes BIANÔRO’s commitment to convenience even further, allowing clients to maximize their time in the chair by booking simultaneous services. “Our goal is to ensure clients can get everything done without sacrificing their schedule,” explains Alena. For instance, a client visiting on the lunch hour could get their hair colored and an eyebrow treatment at the same time, enjoying high-quality care without needing to schedule lengthy or multiple visits.

Recognizing that most of their clientele are busy professionals, BIANÔRO offers extended hours to accommodate their needs, including evening, weekend and holiday appointments.

BIANÔRO helps clients find time for beauty without compromising their work-life balance, by making themselves available when most other local salons are closed. “We even stay open later on public holidays to accommodate holiday preparations like party styling or makeup appointments.” For special events and last-minute styling needs, BIANÔRO’s extended hours are a lifesaver.

Stepping into BIANÔRO, clients are greeted by an inviting, luxurious and comfortable space. Inspired by the Italian words “bianco” and “oro” – white and gold – the salon’s open, airy design creates a serene environment perfect for relaxation. Every detail, from the offering of premium Italian products like Alfaparf Milano and Dr. Sorbie, to the soothing color scheme, reflects the salon’s dedication to elegance and quality.

While BIANÔRO offers premium services that rival the best international salons, Vasily and Alena pride themselves on affordability, offering rates competitive with other English-speaking providers. With free consultations, transparent pricing and bundled discounts for complementary services (such as cut-and-color packages), clients can budget with confidence and enjoy a premium experience without the premium price tag.

For expats and international residents in Prague, beauty doesn’t have to be a challenge. BIANÔRO Salon has thoughtfully crafted its services to meet the needs of a diverse, global clientele, offering long opening hours, a multi-lingual team and a full range of premium services designed for convenience and comfort. With an unwavering commitment to client satisfaction, BIANÔRO transforms the salon experience from a hassle into a pleasure, helping clients achieve both professional and personal polish with ease. “Beauty may be a struggle for some,” says Alena, “but not for our clients.”  

Ready to simplify your beauty routine? Follow BIANÔRO on Instagram [@bianoro.salon](https://www.instagram.com/bianoro.salon/) to see their latest transformations or book an appointment through their easy-to-use online system.