Ain't no laws when you're drinking...Obora? The first Czech hard seltzer hits the market

Fruity American-style alcoholic "hard seltzer" à la White Claw has made its debut on the Czech market.

The beverage is usually a fruity flavor mixed with soda or sparkling water and alcohol, a low-fat alcoholic drink with around 100 calories per can.

According to the food and drink website Vitalia, Czech beermaker Obora Brewery will be the first manufacturer in the country to produce the beverage which is seeing record-breaking sales in the U.S. The Obora seltzer hit the market in mid-December.

The drink was made famous by the "White Claw" brand and took off on social media with a video by comedian Trevor Wallace where he says, “ain’t no laws when you’re drinking Claws."

The Obora seltzer, which hit the market in mid-December, comes in tangerine flavor and is packaged in a slim can.

Many people turn to hard seltzer as a 'healthier alternative' to other alcoholic drinks, with some giving up alcohol as part of dry January or trying to consume healthier cocktails as part of New Year's resolutions. But experts point out that hard seltzer is still alcohol, a drink without real nutritional value, which, if consumed in excess, carries the usual risks.

Brandy Rand from IWSR, a data firm that specializes in the analysis of the alcohol market told ABCNews in Australia about the rise of the beverage:

Obora can currently be ordered in the Czech Republic from the brewery's e-shop while it is also available in some Prague pubs. The brewery also sells the more traditional lagers and IPAs.