PIM Women's Challenge

Prague, Aug. 25th, 2010: Prague International Marathon spol. s r.o. (“PIM”) has officially announced the winner of its PIM Women´s Challenge, 2010, a project initiated by PIM to attract and motivate more women to become fit and to incorporate running as part of a healthy lifestyle. Last week, the winner, Pavlina Folovska, received her main prize, which was generously offered by Volkswagen, the rental of a compact SUV Volkswagen „Tiguan“, branded “Winner of the PIM Women´s Challenge 2010“, for the rest of 2010.

Any woman, irrespective of age, occupation, fitness level and residence can join the PIM women´s community – Level 1 – by registering for the Hervis Prague Half Marathon or the Volkswagen Prague Marathon (as individual, relay, or team). These women will receive regular tips and training advice. Registration for Level 2 is open to any female resident of the Czech Republic, but the possibility of being selected as one of the monitored women is dependent on their taking part in the adidas Women´s Race 5 km, which will take place during the Tesco Prague Grand Prix on September 11th, 2010. Participation in this race serves as the first evaluation of the women eligible to be selected for Level 2 of next year´s challenge. Amongst the novelties for this season are four categories for Level 2, which include: (1) “The desperate housewives” (non-sporty), (2) “The notorious beginners”, (3) “The weekend sportswomen”, and (4) “The fit women” (regularly exercising). For each category, the committee will select 5 women who will be monitored by a team of coaches led by Vanda Kaderabkova-Brezinova and Milos Skorpil and will undergo fitness and medical tests provided by experts at sportvital.cz. Their stories will be shared with the media and public. Many special prizes and giveaways from partners of the project will be awarded to all women participating in the Challenge.