“To make these places a real tourist attraction, there has to be something to take your picture with, right? Because otherwise you have no idea your at the north pole. But we didn’t want to put up just a sign that says you’re at the north pole, so we actually bought these huge concrete blocks, concrete poles, that we painted so you know at which pole you are,” Rubeš said in the video, adding that each pole weighs about 180 kilograms.