Prague to Primark: A New Day Trip for Shoppers

For car-owning expats, crossing borders in the name of fashion and food is a typical weekend activity. Those who rely on public transport must hop a train to Germany or settle on the local selection – until now. 

“I simply realized that Primark is a beloved brand to many Czechs and as there’s no Primark in the Czech Republic, there is a strong demand for a service that gets you to their nearest store.”

The company hires a coach, allowing it to make its own schedule, and sells one-day tickets to Dresden starting at 349 CZK round trip.

“You can do it cheaper if you take a car and ask at least three friends to join you and split costs, but you will also have to organize it, find a parking spot, pay for it, and you can’t have beer or take a nap on your way back.”

Tyleček notes that a number of customers who have traveled with them are foreigners (the service is Eng-friendly), many reflecting Primark’s typical fan base.

“Our typical customer is a young woman with one or two friends. They sometimes take their boyfriends or husbands, but mostly it’s a bunch of girls.”

Given that Prague was also determined by CBRE to have the “most developed high street” in Central Europe, does Tyleček see a strong future for his shopping trips?

“The kinds of clothes sold here are similar to what you find in Prague but not the same. If you want something different from what your friends wear (and that’s important to many people), Dresden is a good choice.”