Head of Digital Growth & SEO

Head of Digital Growth & SEO

• Mostly Remote - Prague

• English work environment

• Full-Time Equivalent Contract Work

• Start Immediately

Role Description

Go Real Travel is looking for a Head of Digital Growth & SEO to drive our digital presence, optimize our search performance, build engagement through email campaigns, and implement strategies that will position us at the forefront of AI-driven search evolution. This role requires a data-driven, strategic thinker who can balance SEO expertise, paid media management, and content marketing while also coordinating with external specialists. If you’re passionate about travel, digital marketing, and adapting to the changing landscape of AI-driven search, this role is for you.

About Go Real Travel

Our mission is to leverage a combination of technology and quality content to transform travel into a stress-free, authentic, and deeply personal experience, connecting clients with the true spirit of their destinations.

• Innovative Personalization: Our cutting-edge software crafts unique itineraries tailored to each client’s preferences and pace, offering a truly personal travel adventure.

• Automated, Hassle-Free Planning: We automate the intricacies of planning, booking, and scheduling, ensuring a stress-free preparation process for an enjoyable journey.

• Local and Authentic Experiences: We focus on delivering authentic travel experiences through detailed and accurate travel content, taking clients beyond the typical tourist destinations and into the heart of local culture.

• Exclusive Support: From local guides and drivers assigned exclusively to our clients to ongoing customer support, we ensure a seamless and enjoyable travel experience.

• Quality and Value: We strive to provide high-quality, value-driven travel options, avoiding overpriced and overcrowded tourist traps for more genuine, cost-effective experiences.

Key Responsibilities:

SEO & Domain Authority Development

• Develop and execute a strategic backlinking plan to build domain authority and improve search rankings.

• Research and implement high-impact keyword strategies to optimize both evergreen content and new pages.

• Oversee content optimization, internal linking, and technical SEO to ensure maximum visibility.

Content Strategy & Development

• Oversee the creation and optimization of content across various front-end formats, including:

  - Blogs – Engaging, SEO-optimized articles covering travel tips, trends, and destination insights.

  - Trip Itineraries – Optimize our automatically generated itineraries to increase web traffic and conversions to leads.

  - Destination Pages – In-depth, location-specific content that highlights key attractions, logistics, and local insights.

  - Affiliate-Optimized Content – SEO-driven pages designed to drive bookings and conversions.

• Work with writers and content creators to ensure all materials align with SEO strategy and maintain brand voice, clarity, and engagement.

• Continuously analyze content performance and adjust strategies based on user behavior, search trends, and competitive insights.

Paid Media & Affiliate Strategy

• Manage external PPC consultants to optimize ad spend and align campaigns with organic growth strategies.

• Oversee affiliate marketing efforts, including partnerships and content development for monetization.

• Develop and implement a social media strategy that enhances brand presence and user engagement.

Technical SEO & AI Search Adaptation

• Work with external technical SEO consultants to optimize website performance, indexing, and structured data implementation.

• Stay ahead of AI-driven search changes (Google SGE, ChatGPT integrations, etc.) and develop proactive strategies.

• Implement AI-friendly content structuring, leveraging emerging tools to maintain high visibility.

Marketing Strategy & Growth Execution

• Contribute to the overall marketing strategy, ensuring that SEO, content, paid media, and affiliate marketing efforts align with growth objectives.

• Identify and execute new opportunities for rapid digital growth using data insights and A/B testing.

• Experiment with emerging marketing channels to optimize lead generation and conversion rates.

Email Marketing Campaign Management

• Plan, execute, and optimize targeted email marketing campaigns to drive engagement, nurture leads, and convert users into customers.

• Segment email audiences based on behavior, lifecycle stage, and travel interests to deliver highly relevant messaging.

• Collaborate with content and sales teams to ensure emails are visually compelling, brand-aligned, and conversion-focused.

• Track key performance metrics (open rates, click-throughs, conversions) and continuously A/B test subject lines, content, and send times to improve performance.

• Maintain list hygiene and ensure compliance with GDPR and other privacy regulations to uphold deliverability and trust.

Who We're Looking For

Do you love…

✅ Diving deep into SEO trends, keyword research, and search algorithms?

✅ Building and executing a high-performance content strategy?

✅ Managing external specialists and ensuring alignment with business goals?

✅ Staying ahead of AI-driven search evolution and adapting strategies accordingly?

✅ Combining data-driven insights with creative storytelling in marketing?

If this sounds like you, we want to hear from you!

Work Environment & Team Culture

We offer a flexible yet structured work environment, allowing for remote work while ensuring in-person collaboration. The role is based in Prague and requires 1-2 in-person meetings per week to align on strategy, coordinate with the team, and drive execution. You'll be working with a dynamic, driven team that thrives on innovation, data-driven decision-making, and rapid growth. Compensation is performance-based, meaning your earnings reflect the impact you create, with clear growth opportunities tied to results. This is a contract role rather than a salaried position, providing both autonomy and a direct stake in the success of your work.

Requirements

• Strong expertise in SEO strategy, keyword optimization, and link building.

• Experience managing external consultants (SEO, PPC, affiliates).

• Familiarity with Google Ads, social media marketing, and affiliate partnerships.

• Strong understanding of content marketing, structure, and user engagement tactics.

• Data-driven mindset with the ability to track and measure marketing impact.

• Proven ability to drive revenue through strategic email campaign execution.

• Comfortable working in a fast-paced, adaptable environment.

Nice-to-Haves

• Experience with AI-driven search (SGE, AI-powered search engines, structured data markup, etc.).

• Background in the travel industry or travel content marketing.

Knowledge of marketing automation tools and analytics platforms.