Yet the mindset of Czechs fancying about setting up their own business hasn´t been transformed yet. “It is too hard. Where would I get the money? What if I fail?“ – people will say in the end. It is the way of thinking about failure, says sociology professor Ronald S. Burt of the University of Chicago, that sets the American entrepreneurial mentality apart from the European “job-security” one. Mr. Burt, who was a teacher of AIA board member Richard Seewald, claims that risk-averseness is what keeps potential European entrepreneurs from stepping into the perilous waters of self-made business and ultimately succeeding. Americans, he says, love challenges, they see risk as an opportunity to prove themselves. If they fail, they stand up again and try another time. Not so for most Europeans – failure is seen as an ultimate judgment of their inner worth. And they hate it.