“At the time, they were sold in tabák’s, behind the counters, so even if people knew to go look for them there, they probably wouldn’t see them” he said. Seeing a potential money making venture, overnight he and his roommate prepared a ‘business analysis and plan,’ borrowed the wardrobe door from their dorm room to use as a display stand and the next day went to the tabák by their school. They bought 1,000 cards for 1 CZK each; selling them for 3 CZK on Old Town Square turned a nice little profit.