When it comes to a speed vs. cost ratio, Zeman says often, you pay nothing, you get nothing. He´s referring to some smaller companies offering seemingly cheap connections but without the technology to back it up. On the flip side, if you live in the woods with no infrastructure, you´ll have to pay to get any sort of connection at all. But basically, in the city, people will have all the same options, and the speed will depend on where they live.