The new brand will then start operations in Spain in the second half of 2022. This will take its total number of countries to seven, with the company already operating in the Czech Republic, Hungary, Germany and Austria. Germany is the largest market for the company, and when added next year, Italy will be the next biggest. The name Sezamo comes from the Latin-root word “sesame,” retaining the link with bread products while referencing an ingredient popular in all the new countries.