From French olive oil to square donuts: Czechia’s tastiest new global trends

A record 47 new brands entered the Czech market in 2024, marking the highest number in history, according to a report by real estate firm Cushman & Wakefield. Food and beverage outlets dominated the influx, reflecting the public's hunger for established and emerging global food trends like bubble tea and square donuts.

Food brands such as Lviv Croissants and The Box Donut have chosen Prague’s Palladium shopping center to establish flagship stores, signaling the city’s growing role as a testing ground for regional and international brands. This trend reflects the broader movement in global food markets, where consumers increasingly seek a mix of fast, indulgent treats, and artisan-inspired experiences.

Other notable arrivals include Amerikanos, featuring a menu of themed burgers in the new Máj department center, and SKA, a Georgian fresh bar now serving at Quadrio shopping center. These entries highlight the continued expansion of fast-casual dining.

For example, SKA targets young urban professionals looking for quick lunches, offering fresh fruit juices, sandwiches and its own blend of coffee. “Expanding to Prague is a really important step for us. It is an ideal city thanks to its strategic location in the heart of Europe, a dynamic market, and also a large number of like-minded people,” said CEO and founder George Talakhadze.

The debut of another Georgian establishment, restaurant Dergi on Revoluční Street, as well as Ukrainian eatery Nai in Kobrov reflects the increasing visibility of Eastern European cuisines on the international food stage—not least due to the influx of Ukrainians in Czechia since 2022. These establishments cater to a growing curiosity for authentic regional flavors while celebrating the cultural ties within Central and Eastern Europe.

Meanwhile, new bubble tea chain Makamaka in Jungmannova Street captures expounds upon Czechs’ tendency to enjoy bubble tea—built by Czechia’s substantial Asian-based population.

Beyond larger retail spaces, smaller streets are gaining momentum as hubs for niche offerings. Matcha Crew has brought its artisanal matcha creations to Rumunská Street, capitalizing on the wellness movement’s focus on superfoods. Similarly, the French olive oil shop Oliviers & Co in Dlouhá Street reflects a broader global shift toward premium ingredients and home culinary experiences.

Adding a touch of luxury, Le Petit Beefbar, a French-inspired dining concept on Wenceslas Square, found in the new W Prague hotel, signals the ongoing demand for elevated dining options, even as casual formats dominate in other sectors.

The announcement of Wendy’s entering Czechia in 2025 and the long-awaited debut of Five Guys at Máj department store underscores the enduring appeal of American fast-food culture. This is especially relevant following Popeyes’ Czech debut in 2023.

Outside of the food sphere, several other international companies are opening outlets in Czechia, underscoring the country’s global business appeal.

Household and furniture brands like SMEG, Kave Home, and Lavish debuted in the Czech market in the last 12 months, alongside notable fashion arrivals such as Bikkembergs in Slovanský dům, JD Sports, and Extreme Hobby in Prague and Ostrava.

Cosmetics saw new entries, including Parfums Christian Dior, Le Labo in Westfield Chodov, and Balmain Hair Couture in Dlouhá. Upcoming 2025 arrivals include Bath & Body Works and Woolworth, coinciding with the Černý Most Center’s expansion.