The initiative has obtained 40,000 signatures, and has gained support from a number of high profile Czechs such as the musician David Koller, author of Alois Nebel, Jarolsav Rudiš of the music group Tatabojs, and model Agáta Hanychová. Hanychová was even in a clip for the campaign, which has since been brought down for infringing upon Karlovarské minerálni vody’s copyright.