New shopping mall Centrum Stromovka opens in Prague 7

The Centrum Stromovka mall has opened in Prague 7’s Letná neighborhood. It focuses mainly on younger people living in the surrounding area and families with children.

“The whole concept of the multifunctional business-administration project is focused on food, entertainment, and customer services outside the usual categories. But it also focuses on supporting business and entrepreneurship. The third and fourth floors of the building contain modern office space with generous roof terraces, a private entrance, and reception. The center thus basically offers everything one needs in one place,” Stromovka Center marketing manager Anna Pucová said.

In addition to the smaller shops, there is the first Lidl supermarket in a shopping center, a classic food court supplemented with a PARKet pop-up dining area, fitness and wellness, a large space for parents with children, and 500 parking spaces, of which 150 can be used at night by local residents.

Some
56 shops have been rented out, according to the shopping center’s
website. Eight food and beverage brands will be present and 12
fashion brands.

The Lidl supermarket covers 2,000 square meters. “For our stores, it is not always easy to find suitable spaces in city centers. The reason is mainly the area that our characteristic buildings need. This new concept broadens our capabilities,” Pavel Stratil, managing director of Lidl Česká Republika, said in 2017 when the deal was announced.

The project by development group Lordship has a total gross area of 48,000 sqm, and the gross leasable area (GLA) us 21,300 sqm, including 5,500 sqm for offices.

New bus line number 156 with a stop in Strojnická Street will serve the mall. The mall is also close to the Veletržní palác and Kamenická tram stops, and the Vltavská metro stop on the C line.

The
mall was originally expected to open at the end of 2017 and was to
have been called Palác Stromovka.

The project was delayed due to objections to the original design, which included a tall glass cylindrical tower and also did not have parking for residents. The Prague 7 Town Hall negotiated with developer group Lordship to get a design that better suited the community.

The
approved design was three stories, or some 10 meters, lower than the
original. The tower was longer be included. It also called for a
better street entrance and a passage.

“The
two years of hard negotiations were worth it,” Prague 7 Town
Councilor Pavel Zelenka said on Facebook when the cornerstone was
laid in December 2017. The lot is owned by the Prague 7 district and
will be leased for 99 years.

The site of the mall during World War II was used for the deportation of Czech Jews, who were taken to the nearby Praha–Bubny railway station. The mall is supposed to include a memorial plaque.

It
will be the only shopping center to open in the Czech Republic this
year, as the market has become saturated.

The Bořislavka shopping center will open next year in Prague as well as the two-story flagship of the Irish fashion brand Primark in a new building on Wenceslas Square.