New Lego flowers for grownups brighten up lockdown in Czech Republic

Spring may be a while away but toy manufacturer Lego is allowing flowers to bloom early with the launch of Lego flowers in the Czech Republic.

On top of flowers, you can also get a Lego bonsai tree from their online store. It appears the move is part of a slight change in focus for the company to try and build into a new market for adults.

Adriana Jahňáková, General Director of Lego Trading for the Czechia and Slovakia told Seznam Zprávy last month:

People are spending more time indoors due to the COVID pandemic in 2020, with companies closing their offices and employees working from home. Data has yet to be released from the company for the whole year but Jahňáková suggested the first part of the year had been hugely impacted.

The bouquet of flowers and bonsai tree are both priced at CZK 1329.

Lego has a big presence in the Czech Republic with a factory in Kladno, just outside Prague, opening around 20 years ago. Alongside that, there is a museum in the capital, one of the biggest in the country, albeit due to coronavirus restrictions it remains closed. An article in magazine Hrot suggests it could be relocated in the near future.

There was also up until recently an exhibition in Hamleys in Prague, called Czech RepuBRICK, with various monuments from across the country made out of Lego in the famous toy store.

The exhibition, which closed last month, used 2.9 tons of Lego and featured the National Museum, Karlštejn Castle, Cathedral of St. Víta, Lednice chateau, and more.

Prague is also host to one of the largest collections of lego in the world. Miloš Křeček has already opened five private museums for his passion and, despite the current difficult times, has told iDnes that he is hoping to open the sixth next year.

The first was opened in Narodni some eleven years ago and he has continued building since. Křeček said he would have a world record but due to owning a number of museums, his works aren't all in one place.

The other museums are in Kutna Hora, Spindleruv Mlyn, Jeseník, and Podebrady.