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Organic produce can be an expensive purchase in the Czech Republic, and the government wants you to buy more of it.
The Czech government plans to launch an extensive campaign to promote the sale of organic produce, according to a report in Seznam Zpravy. The agency Media Age will work on the campaign with a budget of 30 million CZK per year, though a spokeswoman said this does not mean the entire budget will be used.
The sale of organic produce has had a bumpy past in the Czech Republic. Up until 2017, organic produce sales stalled; in recent years, sales have once again started to pick up.
“The way to support this trend is through continuous consumer education on organic food and farming. Such a direction of the project will, on the one hand, support the existing producers of organic food in the entire vertical and will lead to the expansion of their range,” a spokesperson of the State Agricultural Intervention Fund (SZIF), Lenka Rezková, told ČTK.
Last year, the sale of organic produce rose over 30 percent, accounting for 4.43 billion crowns, according to data in Seznam Zpravy. The organic produce market has been growing slowly for the past eight years. Last year’s increase was the largest increase in the past decade.
The total turnover of organic produce exceeded seven billion crowns last year. Exports abroad were nearly 3 billion of that.
