Czechs are spending more on Valentine's Day shopping than ever before. Over the past ten years, Valentine's spending has increased by 180 percent in the world and by 648 percent in Europe. The data comes from the annual Mastercard Love Index, which analyzes shopping behavior via credit card transactions around the world. In the Czech Republic, the number of gifts and experience purchases has increased by 2,863 percent over the last ten years. Individual items, such as flowers (1806 percent) and a visit to a restaurant (1037 percent), also recorded significant growth. Of the European countries, Russia, Sweden, and the United Kingdom spent the most on flowers last year. Expenditures on jewelry in the Czech Republic also increased year-on-year (253 percent) over the past ten years. Read more here.