To support the event, a number of Prague landmarks will be lit up in the colors of the campaign this evening. As usual, Petřín Tower will be lit pink, while a giant heart will appear on the National Theater; the organizers noted that the theater was built using the proceeds of a public collection in the late 19th century. This year, the Giving Tuesday campaign aims to beat its previous Czech fundraising record of CZK 73.48 million raised last year.