Once on the brink of extinction, iconic Czech sneaker brand Botas notched up an impressive 12,000 pairs sold last year, raking in about CZK 30 million. Eyeing a CZK 60 million turnover in 2024, the brand unveiled five new collections, its first apparel line, and plans for a flagship Prague store. Vít Staněk, co-owner, credited Botas Classic tricolors for the surge, noting their blend of nostalgia and modern flair. Successfully bridging generational gaps, Botas is gaining traction with younger buyers. Celebrating its revival under new ownership, Botas aims to honor Czech shoemaking traditions while securing its spot in the footwear market.