Prague self-service pizza enterprise to take a bigger slice out of the delivery market

Pizza chain 360pizza in Prague's Dejvice neighborhood is planning a significant expansion, according to a report in Hrot.

The build-your-own pizza restaurant is owned by Czech entrepreneur Petr Cichoň, founder and CEO of the Bageterie Boulevard chain.

The first pizzeria in Dejvice started out as a fully-fledged restaurant. However, a year and a half later, the store has decided to shift strategies and pivot more towards fast food.

"It was more a restaurant, now it's more fast food," Jitka Remsová, marketing manager of the restaurant chain Bageterie Boulevard, told publication.

There are plenty of pizza restaurants on the market, Remsová said, and the company sees more potential for 360pizza as a fast food concept.

For example, 360pizza used to serve wine when it first opened. Now, alcohol has been taken off the menu and the company reprioritized quick delivery. In addition, the restaurant has implemented self-service kiosks that assign numbers which reflect the time the customer should ideally wait for an order.

Cichoň plans to expand 360pizza -- and fast.

Starting in September and October, 360pizza will open two new locations in Karlín and, later, at the Nový Smíchov mall.

Remsová says the goal is to open at least four new locations a year both within Prague city limits and beyond. The first few locations will be operated directly by the company, but there will be opportunities for franchises in the future.

According to the latest available figures from 2018, Crocodille saw revenues of 979 million CZK, but ended in a loss of 677,000 CZK.