American burger chain Five Guys to open in Prague next year

Three weeks after opening, Louisiana kitchen franchise Popeyes is still drawing lines out the door at its inaugural location in the Czech Republic on Prague's Wenceslas Square. Fast food fans can look forward to another major opening in the Czech capital next year, with burger & fries chain Five Guys headed to Prague in mid-2024.

The move comes after the multinational investment holding Monterock International acquired the Luxembourg-based FG Central Group, which held the franchise rights for Five Guys in Central Eastern Europe. Hospodářské noviny reported on Prague plans for Five Guys earlier this week.

Known for its classic American fare of hamburgers, fries, and milkshakes, Five Guys first opened in 1986 in Arlington, Washington, D.C. Now with over 1,800 locations globally, including the United States, Asia, Australia, Germany, and Austria, the chain is eyeing expansion into the Czech Republic, with Prague being a focal point.

"Prepare for a savory 2024 as we inaugurate new locations in Austria and embark on our debut in Prague! " Petros Stathis, CEO of Monterock International, announced on LinkedIn last month.

"By 2028, the iconic red and white decor and the complete Five Guys experience will be extended to even more individuals throughout Central Eastern Europe. It promises to be the ultimate burger and fries journey!"

While Monterock has not officially confirmed the exact opening date or location of the first Five Guys branch in Prague, indications strongly suggest it will be situated in the Máj department store on Národní. After undergoing significant renovations over the past two years, Máj is set to reopen in the second or third quarter of next year.

The popularity of Five Guys stems from its straightforward menu, predominantly featuring hamburgers, fries, and milkshakes, often infused with unconventional flavors. Unlike some competitors, Five Guys doesn't have a clear counterpart in the Czech market, making its arrival a distinctive addition to the local fast food scene.

One lingering question is the pricing policy, as Five Guys has been known for its slightly higher prices compared to traditional fast food players. While a hamburger from Five Guys may cost around CZK 250, the franchisee's approach to adapting to local conditions remains uncertain.

Despite not having as long a history as some counterparts, Five Guys became a favorite in America, with its iconic branch design consisting of white and red tiles and a distinctive illuminated sign.

As Prague prepares for the arrival of Five Guys, it remains to be seen whether the chain's formula will capture Czech taste buds, adding a flavorful dimension to the city's fast-food landscape. Keep an eye out for updates on the exact location and opening date as the anticipation builds for this iconic American fast-food experience in Prague.