Czech Maxim and InStyle Magazines End Publication

After more than a decade in print, the Czech versions of the popular men’s and women’s magazines will halt publication this month

Dave Park

Written by Dave Park Published on 04.11.2016 09:21:49 (updated on 04.11.2016) Reading time: 1 minute

Daily News

It’s been a worldwide trend: the publishing industry has seen a number of newspapers and magazines go under as users make the transition from print to digital and subscription numbers decline.

On Monday, publishing house Burda Praha announced that it would be halting operations on two of their monthly publications: the popular ‘lad’s mag’ Maxim and the women’s fashion magazine InStyle.

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The magazines will end publication this month with a final December 2016 issue.

Both titles are well-known international brands with successful track records in the US and UK, among other territories.

But advertising revenues had been decreasing, and sales for both were reported to be down to around 20,000 per month according to marketing publication Médiář.cz.

“The market for interest-based magazines has seen a significant long-term decline and in this specific segment,” a spokesperson from the publisher said.

“Burda Praha does not see a perspective for positive development for Maxim.”

Not all, however, are contributing the demise of the Czech Maxim to downtrends in the print industry.

Former Editor-in-Chief Pavel Vondracek, who began the publication with others in 2003, wasn’t exactly kind to current management in a vitriol-fueled public Facebook post on Monday:

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Burda Praha is one of the country’s leading publishers, with a catalogue of over 40 print magazines and online publications.

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