How we measure article data at Expats.cz

Historically, until 1.8.2024, Expats.cz employed a legacy statistics system. Due to an ever-changing and evolving technical landscape and an increased need for advanced article metric monitoring, we took steps to implement the next generation, far more sophisticated data reporting system.

Our new statistics system was built from ground-up to offer industry-level features aligned with current best practices. The surging trend of bot-driven traffic (estimated to be at around 50% of the overall internet traffic in 2024) required that we took active preemptive measures to protect our partner content for clients from data that is generally considered of lower quality, while at the same time acknowledge that it does not apply to all such traffic. This traffic can include bots, low-engagement human traffic, analytical tools, media monitoring tools, crawlers, AI systems and a growing number of emerging tools.

While not all publishers openly provide this information, we at Expats.cz believe that transparency is key. Below are examples of traffic that we now exclude from the numbers that we now present to you from our new system under high-quality views:

Even though some of the traffic above may be beneficial for building SEO and feeding AI tools, the resulting data that we receive following the above filtering is traffic that truly matters the most and carries the best engagement / conversions. The high data quality combined with our very exclusive and highly engaged audience is what makes Expats.cz a truly valuable channel.

With the new statistics system, we have an expanded understanding of how each article performs. New metrics now include the following:

Historical data included all traffic generated on each article, clear of any filtering or limitations of how that data was generated. Due to a global increase in "bot" traffic, further fueled by a boom of AI-driven views, we have taken active steps to ensure our data is now filtered to best present the value each article generates and to provide our clients with numbers that are aligned with industry leading analytics tools. All traffic from 1.8.2024 is now automatically filtered.