The current global economic crisis certainly concentrates the mind, the career and the bank account. More to the point, no one is sure how it will finally play out and what the long term impact will be, economically, socially and politically. In this context, many businesses and individuals are asking one fundamental question and that is how to differentiate themselves from the competition? I have run numerous career workshops and 121 sessions on “how to stand out from the crowd” , now even more so in a job market here and outside of the Czech Republic, where competition for jobs (and the right job) is fierce. A chance conversation over coffee at Al Cafetero – a little gem with Mark Anderson, Marketing Director for Postgraduate Programmes at Prague College, we ended up touching on one of the key components of doing differentiation successfully, namely keeping your skills fresh. What do you offer your current company or a potential employer? Basically, what you learn could make you more valuable in your current job. And if you do unfortunately get made redundant, it might help you get the next job.