Message In a Beautiful Bottle

The trio’s love affair with iced tea began when Hora brought a bag of Yerba Mate home from a trip to South America which rapidly became the office drink of choice. Binar explained, “From there it was just a step to learn that the ice tea sold on the market has very little to do with actual tea. We thought if we offer people true iced tea, which we love ourselves, it should work. We searched the world to find good tea and developed the products with university experts and ended up with three products in a bottle.”

Earthy tones and botanical designs adorn the attractive, off-white labels which work well with the natural, additive-free colour of the tea inside. “The design was quite a long process,” explains Binar. “We knew what we wanted, but to find a designer who will transform your vision to a bottle and other design was not easy.” A handy insider contact at ad agency McCann helped the team to navigate the route from idea to reality which Binar says was well worth the effort. “We often hear from our customers that we are the first small starting Czech brand with a moderate promotion package but quality equal to or better the multinationals.”

Co-founder Cyril Holub told me “It all started when Ondřej and I were sitting in a pub and we realized that drinking beer didn’t excite us very much anymore. I was recalling drinking cider during my studies in the UK and Ondřej noted how easy it was to make cider – he had seen a Youtube DIY cidermaking video.” The rest was history. The pair spent several months of researching their new craft and first trials with juice were made with two kitchen juicers (making 20 litres of juice took a whole day!). “We were hooked” says Holub “We have been on the market for two years now (though it seems like eternity to us) and we are currently residing in magical old cellars of a 19th century brewery in Kročehlavy”.