As I was informed, the target audience consists of tourists, the general public, expats, families, schools, and businessmen who share a common interest in minerals of all price-levels. As one moves up to the second floor, there are more precious stones, gems and jewelry as well as the VIP room, which offers some of the rarest pieces for sale. For those who wish to invest in a mineral of great value or simply wish to decorate themselves with beautiful jewels, this floor hits the jackpot.