Prague Wine Week festival had been intentionally scheduled for January, when the number of guests in restaurants and bars every year drops. The organizers believe that the one, who fell for wine during the festival, will return to the wine shop or wine bar, even when the festival is over, and the owners of enterprises will realize, that, for instance, larger offer of wine served by glass can attract more guests for them. After the first year of the festival in 2009 the owners of restaurants, bars and shops confirmed that the target of the festival – to attract more customers to good wine – was made good. „Prague Wine Week has been fantastic, it´s a splendid idea! I am very pleased with the response. In our vinoteque we had one hundred and thirty new customers, who had never been here before, our turnover was by five hundred fifty per cent higher than the same week last year,“ Robert Myers, the owner of the wine shop V&R Imports stated.