Primark Says It Has No Plans to Open a Store in Prague

Ms. Hrdličková, commenting on behalf of Unibail-Rodamco, responded that: “These facts [we] cannot confirm.”

“Primark’s development program is currently focused on other areas, as a consquence, therefore, the company currently has no plans to expand into the Czech Republic.”

Following a new wave of rumors making the social media rounds this weekend, we sent an e-mail to Maria Doyle, corporate PR manager at Primark.

Ms. Doyle indicated that ours was not the first such query she had received and that the company has spent much time “dampening” Prague-in-Primark talk, writing:

“As Primark operates under a public company we do not comment on speculation around store openings.”

She referred us once again to the folks at FleishmanHillard who issued this definitive statment, sure to disappoint those among us hoping to add a fresh batch of novelty tees and sparkly trainers to our spring wardrobe:

“Primark currently has no plans to open stores in the Czech Republic.”

At least one person, and probably legions of Czech design fans, will be happy to learn that the fast-fashion giant won’t be conquering Czechia any time soon.

He is familiar with the ongoing rumors and says that he believes they got started in 2014 when Primark announced that they were building a warehouse near Bor u Tachova.

“Many people thought either there would be a Primark store in Bor u Tachova or there would be a Primark store in Prague,” he told us via e-mail.