“Pilsner Urquell means “pilsner from original source”. Last year, the consumption of beer, generally, around the world was about 1.8 billion hectoliters, and more than two-thirds of this beer is in [the] category Pils, Pilsner, Pilsener, or lager. This beer, this category, was born in this small city in Pilsen, in West Bohemia.