Investing in Czechia: The importance of strategy over emotions

In part two of this five-part series, Prague-based investor James Pearcy-Caldwell offers lessons, cautionary tales, and strategies for smarter investing.

Expats.cz Staff

Written by Expats.cz Staff Published on 26.03.2025 08:00:00 (updated on 25.03.2025) Reading time: 3 minutes

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Owner and co-founder of Prague-based investment firm Aisa International, part of Aisa Group that offers global financial services, James Pearcy-Caldwell has decided to share his insights from a quarter-century of investment experience in a new series.

In the first article in this series, he shared a real-life example of an individual who nearly lost everything—millions of dollars—within 18 months. Over that time, he rode a wave of emotions: initially confident in his prospects, only to be overtaken by greed and fear. This article will examine the importance of having a sound financial strategy—and not being overtaken by emotions.

Investing as psychological art

Many investors overlook the importance of psychology in making sound financial decisions. Smart investing, after all, is as much about controlling emotions as it is about strategy, Pearcy-Caldwell describes. “It is not simply about reacting impulsively to market changes or following outdated formulas but about crafting strategies grounded in real-time analysis.” 

One common pitfall is the temptation to replicate the actions of more successful investors, he says.

Psychologically, we may want to mirror the success strategies of others, but remember that many financial institutions—despite employing the brightest minds—no longer exist," Pearcy-Caldwell points out, using Lehman Brothers as an example.

Likewise, attempting to copy the approaches of renowned investors like Warren Buffett can backfire. Markets are not static, and strategies that worked at one point may no longer apply.

The three golden rules

The following three rules serve as pillars for sound, long-term investment strategies:

Strategy—not emotion

"Investing is not about following whims or ego-driven decisions. Instead, it’s about adhering to a financial strategy that is informed by market analysis, historic trends, and a clear understanding of the ever-evolving factors affecting the markets,” Pearcy-Caldwell says.

Diversification

The seasoned investor advises people to avoid putting all their eggs in one basket. “Diversifying investments across different sectors, economies, and geographic locations helps minimize risks and offers the potential for steady, reliable returns,” he summarizes.

Ongoing management

For Pearcy-Caldwell, continuous monitoring is key. “A team of experienced professionals will ensure your investments stay on track by assessing performance against benchmarks.”

But what does ‘ongoing management’ really mean?

Investment is a complex, multifaceted endeavor—too complex for casual investors to manage effectively on their own. Here are just a few of the critical factors that need constant oversight:

  • Global outlook: Economic stability worldwide plays a significant role in determining investment risks. Monitoring geographical and industrial sectors ensures optimal portfolio allocation.
  • Fiscal policy: Changes in tax laws or government spending can directly impact corporate earnings and economic growth, influencing market conditions.
  • Monetary policy: Central bank decisions on interest rates and quantitative easing have far-reaching effects on currency values, inflation, and borrowing costs.
  • Regulation: Shifts in regulations—particularly in sectors like finance, healthcare, and technology—can create new opportunities or impose challenges on profitability.

Stay the Course: Patience pays in investing

Often, patience and perseverance are key, according to Pearcy-Caldwell. “Rather than attempting to predict market fluctuations and making emotional decisions to sell when the market dips, history has shown that those who maintain their investments over the long term see higher returns.” 

While past performance is no guarantee of future results, sticking with your investments with sound financial advice has proven to be the most successful approach.

Upcoming in Part 3: Assets and Risk

Disclaimer: Trading financial instruments carries risks. Always ensure that you understand these risks before trading.

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