Over its twelve year history Designblok has done a lot to raise the profile of Czech designers and Czech brands. Jana Zielinski, who co-ordinates the event along with Jiří Macek, said, “Designblok has become a part of society life. In 1999 when we started all the journalists asked us what design actually is. There was no specialized media. Almost no Czech brands collaborated with designers. Many international brands were not on the market yet. The situation has changed rapidly. People are more interested in quality, aesthetics, in original fashion and life style, which is exactly what the Designblok festival can offer.”