Vinohrady went down in retail history as the location of Prague’s first shopping mall, Vinohradský Pavilon, which opened in the mid-1990s. Ironically, the striking rhubarb-and-custard colored building, housed in a former market, is a now a victim of its own success, as larger, less exclusive malls have opened up elsewhere. The mall is now largely empty, although there is an Albert supermarket in the basement. There is talk of returning it to its original function as a food market. Albert has a larger supermarket in Palác Flora and smaller branches elsewhere in Vinohrady. Billa is also represented in the neighborhood.