“Thank you for your interest in Pulse Magazine. If you´re reading this letter you´re probably thinking about placing an ad in our magazine. You´re considering cost, distribution, and return—and possibly wondering how a new publication likes ours can help you sell your services. Maybe you´re a little uncertain. After all, we aren´t the first free, English-speaking publication to debut in Prague, nor are we the first devoted to tourists. I´d like to assure you, however, that we are very different.