The name Česká Kanada was coined in 1928 by a local journalist, Jaroslav Arnošt Trpák. It was a publicity stunt, designed to attract tourists to the area, and it worked. The term caught on and was enthusiastically embraced by local officials. It entered everyday use before it was, in turn, abolished by the new Communist government. Ultimately, the passage of time and the collapse of communism ushered in the resurrection of the name in 1994, when the Czech Canada Nature Park was created.