Fresh year, fresh face: A Hollywood facial can help you get clean, clear skin in Prague

The secret to clean, clear, rejuvenated skin is simpler than you think, regardless of your age. Having a good moisturizer and sunscreen in your arsenal are important, but just as paramount is establishing an effective skincare regime – and sticking to it.

That’s it. No botox. No surgery. No magic potion. Just natural products and lots of dedication. Too good to be true? It’s not. Just ask Ladana Edwards, who has been following this no-fuss philosophy for three decades on her own journey towards healthier skin and swears by it. 

Her dedication led her to open the Prague offshoot of Face Place – a storied Hollywood institution whose proven skincare techniques have developed a cult-like following among the celebrity jetset and film community for more than 50 years. 

The Vinohrady boutique, a short walk from Jiřího z Poděbrad, attracts a mixed clientele. Face Place’s mainstay clients – actors and crews working on location for big-budget projects tied to Netflix and other production companies – are regulars, as are a growing number of locals looking for alternative treatments than what’s typically on offer in the city.

“When I would try other facials, I would start to break out,” says Edwards. “They would use a lot of creams and smells, stacked onto your skin, which is a beautiful sensual experience, but I needed something super effective, and I wasn’t getting that at these places.”

Face Place does things differently. The focus is skin health. The products used are natural, without added fragrances. The staff are skin coaches, trained on proven methods to revitalize skin tone and texture, leading to fewer lines and a clearer complexion.    

“We’re doing various things for skin health,” Edwards says. “We do a little massage, and give your visit a little more of a spa feel, but it’s really more clinical.”  

Edwards spent years trying to get rid of severe hormonal acne. A native of Texas who has been living in Prague since the late ‘90s, Edwards tried every treatment and skin cream recommended to her, but nothing worked until she discovered iDerm – a deep cleanse that helps tighten and firm up skin tissue naturally using a Vitamin C and zinc mixture. The facial is one of Face Place’s signature treatments. 

“I did a series of six. I had really bad skin,” Edwards says. “And after those six weeks, my skin improved a lot and I was able to maintain those results with monthly visits.” 

The technique, pioneered in the 1930s by Dermaculture (which merged with Face Place four years ago), uses a galvanic current to stimulate collagen, rehydrate and heal imperfections. Edwards suggests getting the iDerm facial three to four times a week to begin with and then once a month for upkeep.  

"This treatment focuses solely on achieving clean, healthy skin—super simple and effective. We infuse the skin with Vitamin C without needles because the galvanic current allows the solution to penetrate deeply without compromising the skin barrier. I've had tremendous success with it. It's not like surgery or Botox; it’s a completely natural approach, and that’s what I love about it," says Edwards. "You can undergo other cosmetic procedures if you like, in conjunction with our treatments. But for us, it’s all about establishing that strong foundation of skin health."

Face Place draws a lot of people in their prime of their careers as well as older clients who don’t want to do botox but want to feel good, hydrated and healthy. More surprisingly is the surge of teenage boys making appointments, drawn to the acne-fighting benefits of the treatment.

“We want to be honest about where you are, so if you have extreme acute acne, you might also need medication,” Edwards says. “We partner with really great dermatologists and clinics for intensive treatments or intervention. But we still take care of your monthly treatments and your regime.”

Edwards’ ultimate goal, however, is to have her clients leave feeling good about themselves. 

“When you have a beautiful relationship with yourself, when you understand yourself, you are much more compassionate and kind to others in the world,” Edwards says.

If you’re interested in trying the iDerm facial for yourself, now might be the perfect time to start. Face Place is offering a New Year’s special Full Facial Detox, which includes the iDerm treatment, LED therapy, a gel peel, and a lifting massage—all for just 4 700 CZK (regularly 5700 CZK) throughout January. It's the perfect opportunity to begin the year with a fresh start and radiant, healthy skin.