Our aim, in year one, is to partner with up to 5 export offices in terms of presenting artists and staging activities relevant to their objectives in the market and introduce up to ten talented overseas artists who can be the future festival headliners to the Czech crowd. In the long term we want to support and develop the local Czech music sector and provide a platform to exchange business, ideas, networks and activities and build a new kind of music festival for the Czech audience. The conference is for music professionals, booking agents, promoters and anyone who is interested to know more about the music industry. The festival is for all people who are interested in new, trendy music!